Things are changing quite rapidly. Yesterday i mentioned about Goo.gl URL Shortener and now bit.ly announced another new feature named as bit.ly Pro. Basically this Pro service provides custom short URLs that are powered by bit.ly. This feature facilitates Publisher and Bloggers to use their own short domains to point to pages on their sites.

“Users and publishers benefit from the additional transparency that this private-label service provides. When you see a short URL like nyti.ms, you know the destination web site before clicking on the link. The service includes all the bit.ly features users and publishers have come to expect. Placing a simple “+” at the end of any bit.ly link (including these white-label, bit.ly-powered links) takes you to real-time information about that page and how it is being shared: how many people clicked on that particular link, where they came from, and more. For publishers, the new service allows them to keep their brand visible while maintaining access to bit.ly statistics.”

Another Astonishing Feature is a unique real-time dashboard that facilitates publishers about their traffic states. and also provides a real time view that how a given publisher’s content is being distributed on social media sites like twitter, Facebook and my space and services like Sms, Email and Instant Messenger.